Business, Beer & BS with Mike & Blaine
Dive into "Business, Beer, and BS" with seasoned entrepreneurs Mike Milan and Blaine Bertsch! Each episode is a lively mix of business insights and casual conversation fueled by cold beers and real talk.
Mike and Blaine share their rollercoaster journeys of running businesses and tackling real-world challenges with humour and honesty. Expect practical tips, unforgettable stories, and plenty of laughs along the way. It’s the perfect blend of expert advice and laid-back fun.
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Business, Beer & BS with Mike & Blaine
“The Innovator’s Trap: Building Genius. Selling Confusion” on Mike and Blaine
Ever build something truly game-changing… only to watch your audience go glassy-eyed the moment you demo it? In this episode, Mike and Blaine break down The Innovator’s Trap—that painful gap between building something brilliant and actually getting people to understand (and buy) it.
We dig into why powerful features confuse prospects, how founders accidentally over-explain themselves into oblivion, and the psychology behind why customers don’t “get it” even when the value is obvious to you.
From AI tools to cash flow platforms to startup war stories, we explore the real reasons innovation lands with a thud instead of a round of applause—and how to communicate your product in a way that actually creates demand. If you’ve ever delivered a demo, watched enthusiasm evaporate, and thought “Oh no… I’ve made a mistake,” this episode will feel uncomfortably relatable.
#innovation #founders #startups #productmarketing #salesstrategy
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Watch on YouTube: https://youtu.be/q5lqjFlK8DA
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Featured Beer: @ResidentCulture
Mike: Neighbour Pat’s “Brown Mild”
Blaine: Resident Culture “Turnstyle” IPA
Thanks to our Beer Sponsors:
• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com
• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!
• Neighbor Pat
• Devin
Listen to all our episodes at mikeandblaine.com
cashflowmike.com
dryrun.com
Catch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/