Business, Beer & BS with Mike & Blaine
Dive into "Business, Beer, and BS" with seasoned entrepreneurs Mike Milan and Blaine Bertsch! Each episode is a lively mix of business insights and casual conversation fueled by cold beers and real talk.
Mike and Blaine share their rollercoaster journeys of running businesses and tackling real-world challenges with humour and honesty. Expect practical tips, unforgettable stories, and plenty of laughs along the way. It’s the perfect blend of expert advice and laid-back fun.
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Business, Beer & BS with Mike & Blaine
Authenticity vs. Corporate Strategy: The CEO Product Challenge
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The internet recently discovered something hilarious and oddly satisfying: watching CEOs try their own products can be extremely uncomfortable. After the CEO of McDonald’s posted a video awkwardly tasting the new Big Arch burger, the internet immediately turned it into a meme—“I’d like to see the CEO of ____ try their own product.” This week on the Mike & Blaine Podcast, we explore why this moment went viral, why customers love seeing executives tested by their own systems, and what it reveals about the growing gap between corporate leadership and everyday user experience.
From a business strategy perspective, this isn't just about a funny video; it's about the "ivory tower" effect. When leadership loses touch with the tactical reality of their product or service, the brand equity begins to erode. We discuss how high-level strategy often fails because it ignores the friction points found in the daily user journey. Whether it’s an airline CEO flying economy or a telecom executive trying to navigate their own automated support line, authenticity in leadership starts with simply using—and understanding—the thing you sell. If your executive team can't use your product without a script or a handler, your business strategy has a fundamental flaw.
Watch on YouTube: https://youtu.be/HV5XYVVSvns
Thanks to our Beer Sponsors:
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com
• Neighbor Pat
• Devin
Listen to all our episodes at mikeandblaine.com
Learn about:
Cash Flow Mike who trains CPAs to provide effective advisory to their clients at cashflowmike.com
Dryrun Cash Flow Forecasting for the office of the CFO where they get finance teams out of spreadsheets at dryrun.com
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Watch on YouTube: https://youtu.be/HV5XYVVSvns
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